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Media Production



Media education is the process through which individuals become media literate able to critically understand the nature, techniques and impacts of media messages and productions. Media Smarts



Producing or creating media texts is an essential component of media education. Our students need to analyze and evaluate media texts, but they must also have the opportunity to create media in a variety of forms. Through these hands-on experiences, students begin to understand the key concepts of media literacy

The media texts created by students do not have to be sophisticated or complex productions. Cell phone cameras, desktop publishing programs, storyboards, magazine collages and even popular action figures are all easy options for bringing media into your classroom.

There is a very close connection between reading and writing or producing texts. For more ideas please see Reading Media Texts in the Reading section of Literacy Today.

Additional Resources

MediaSmarts has a wealth of resources and information for teachers. 

To help teachers introduce the key concepts of media literacy to their students, MediaSmarts has partnered with Concerned Children’s Advertisers to develop a series of videos and accompanying lesson plans on each of the key concepts. 


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