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Production Process

As is true for the written text, media texts are produced by following a production process from the idea to the final product.

Whether students are producing a school newspaper, a photo essay or a book trailer they are always encouraged to follow the same process. Even though the steps may look different depending on the genre of text to be produced, audience, purpose and technology being used, students cannot make a media text without moving through each of the stages (not necessarily in a linear fashion). 


Production Process
Preproduction Planning, brainstorming, scripting, storyboarding, gathering costumes or props, rehearsing, etc.
Production Actual shooting of video or photos, recording, etc.
Postproduction Everything between production and the completion of the final media text including:
  • Editing video footage
  • Editing the soundtrack, adding sound effects, music, etc.
  • Adding titles and graphics
  • Adding special effects
  • Re-shooting certain scenes if required.